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Employer branding

Employer Branding – building the company’s image

Employer branding is a long-term strategy - building a positive image of an employer with prospective, but also current employees requires time and consistency.

Employer branding is a company’s activities aimed at building the image of the company perceived as an “employer of choice,” that is, as a workplace where current and potential employees perceive an attractive environment for their career development.
EB activities can be divided into two types, depending on the group to which they are addressed.

Internal employer branding – aimed at the company’s current employees. It focuses mainly on creating a decent work environment, friendly atmosphere and opportunities for

External employer branding – aimed mainly at potential employees. The purpose of these activities is to create an image of the company as an attractive employer.

Areas of employer branding activities:

  • Brand audit & architecture
  • Candidate experience 
  • Employer branding content 
  • Recruitment PR and publicity
  • Social media management
  • TV, Radio, and Video 
  • Events (job fairs, company open days, webinars)
  • Brand ambassadors
  • Print and outdoor campaigns

Need to talk about EB activities? Contact us.


Our projects

Find out more about the interesting aspects of the world of talent and recruitment. Tap&Share is where we share our insights, facts and trends from the world of recruitment with you.

EVP Diagnosis

In order to start building the concept of Employer Branding in an organization, it is first necessary to recognize the values that will underlie all communications with the environment. The Employer Value Proposition must be consistent and must stem from the strategy and the nature of the already existing organizational culture. Within the scope of activities and service leading to the EVP diagnosis, we offer, among other things:

  • employee survey and questionnaire including attitudes toward the employer, motivations, perceived strengths and weaknesses, etc.,
  • analysis of internal communications (review of the tools in use such as evaluation forms, intranet, newsletters),
  • interviews with managers and focus groups,
  • analysis of the results of engagement tests,
  • audit and diagnosis of recruitment processes,
  • creation of internal and external communications on the basis of obtained survey and questionnaire results.
Check the case study

HR Communications

Human resources communications is key both inside and outside the organization. Our team provides solutions that include developing a communications strategy and preparing the appropriate tools:

  • developing and implementing a Careers tab on the website,
  • graphic design of the advertisement layout and recruitment website,
  • designing the onboarding process, guides, brochures and welcome packs for new employees,
  • conducting social media activities,
  • developing a newsletter and company bulletin,
  • organizing job fairs,
  • creation of internal and external brochures, promotional videos, promotional photos, gadgets.
Check the case study

Audit of recruitment processes

The purpose of the audit is to diagnose the facts of the recruitment process. The benefits of conducting an audit include image issues and, most importantly, directly translate into increased recruitment efficiency and its cost reduction. The audit includes:

  • analysis of recruitment advertisements, selection of advertising portals, analysis of direct search activities,
  • observation of recruitment interviews conducted by internal recruiters,
  • presenting a report with recommendations.
Check the case study

Recruitment Events

As part of employer branding activities concerning recruitment events, we offer comprehensive organization consisting of event creation, design of promotional materials, logistic service, promotion and verification of participants according to the provided criteria of events such as:

  • job fairs,
  • conferences,
  • meet-ups,
  • open days,
  • workshops.
Check the case study

Market Research

As part of our market research, we try to adapt to the needs of our clients. Thanks to our expertise and experience we are able to prepare reports on such areas as:

  • salary analysis,
  • analysis of employer branding trends,
  • analysis of the potential of a given city,
  • analysis of the availability of candidates in the area,
  • analysis of motivation and preferences of employees in a given area.
Check the case study

Corporate events

Event marketing is the organization of events aimed at promoting not only the offer of a given company or specific products, but also the ideas that the company believes in. Event marketing is also intended to build brand image. Our event activities include:

  • organization of corporate events,
  • organization of conferences and educational campaigns,
  • organization of CSR activities,
  • ambient marketing activities.
Check the case study


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