Employer branding is a long-term strategy - building a positive image of an employer with prospective, but also current employees requires time and consistency.
Employer branding is a company’s activities aimed at building the image of the company perceived as an “employer of choice,” that is, as a workplace where current and potential employees perceive an attractive environment for their career development.
EB activities can be divided into two types, depending on the group to which they are addressed.
Internal employer branding – aimed at the company’s current employees. It focuses mainly on creating a decent work environment, friendly atmosphere and opportunities for
External employer branding – aimed mainly at potential employees. The purpose of these activities is to create an image of the company as an attractive employer.
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In order to start building the concept of Employer Branding in an organization, it is first necessary to recognize the values that will underlie all communications with the environment. The Employer Value Proposition must be consistent and must stem from the strategy and the nature of the already existing organizational culture. Within the scope of activities and service leading to the EVP diagnosis, we offer, among other things:
employee survey and questionnaire including attitudes toward the employer, motivations, perceived strengths and weaknesses, etc.,
analysis of internal communications (review of the tools in use such as evaluation forms, intranet, newsletters),
interviews with managers and focus groups,
analysis of the results of engagement tests,
audit and diagnosis of recruitment processes,
creation of internal and external communications on the basis of obtained survey and questionnaire results.
The purpose of the audit is to diagnose the facts of the recruitment process. The benefits of conducting an audit include image issues and, most importantly, directly translate into increased recruitment efficiency and its cost reduction. The audit includes:
analysis of recruitment advertisements, selection of advertising portals, analysis of direct search activities,
observation of recruitment interviews conducted by internal recruiters,
As part of employer branding activities concerning recruitment events, we offer comprehensive organization consisting of event creation, design of promotional materials, logistic service, promotion and verification of participants according to the provided criteria of events such as:
Event marketing is the organization of events aimed at promoting not only the offer of a given company or specific products, but also the ideas that the company believes in. Event marketing is also intended to build brand image. Our event activities include:
organization of corporate events,
organization of conferences and educational campaigns,