Recruitment in the real estate industry – how to find the right candidates?
The real estate industry is one of those fields in which the success of a company depends largely on people. Professional agents, consultants or managers of real estate projects are key to effectively managing listings, building relationships with clients and achieving ambitious business goals. Recruitment in this industry poses specific challenges for employers, but also provides an opportunity to attract talented professionals who can contribute to the company's growth. What does the recruitment process in real estate look like, and what should you pay attention to when looking for the perfect candidate?
Requirements and competencies in the real estate industry
The real estate industry combines aspects of sales, marketing, legal and project management. Therefore, recruitment in this field requires not only an understanding of the specifics of the market, but also a precise definition of the required competencies.
- Real estate knowledge - Real estate agents or consultants must be familiar with current market trends, legal regulations and real estate procedures. Therefore, experience in the industry is often one of the key criteria.
- Sales and negotiation skills - Regardless of specialization, people working in real estate must be good negotiators, able to convince clients and close deals.
- Knowledge of real estate law - An understanding of real estate legal issues (e.g., leases, property law, construction laws) is essential, especially in an advisory or project management role.
- Interpersonal skills - Real estate is an industry that relies on building relationships. High-quality agents and advisors must have the ability to establish trust and maintain long-term relationships with clients.
- Project management - Particularly for those working on large construction or development projects, the ability to manage time, teams and budgets is essential.
Challenges in recruiting in the real estate industry
Recruiting in the real estate industry comes with several challenges to keep in mind:
- High employee turnover - Some people, especially those in real estate agent positions, may not be able to handle the pressure of commissions and sales. This can lead to high employee turnover, necessitating frequent recruitment.
- Specifics of the local market - Depending on the region, the real estate market may have different requirements and specifics, which means that recruitment should be tailored to local realities.
- High competition for the best candidates - Due to the attractiveness of the real estate industry and high salaries, top talent is often coveted by many companies, making recruitment more challenging.
- Developments in technology - With the growing role of digitization and automation, recruiters need to pay attention to candidates' digital skills, such as familiarity with CRM systems, online marketing and the use of analytical tools.
How to attract the best candidates?
To attract the best candidates, it makes sense to bet on:
- Employer brand - A company's good reputation, offering attractive working conditions, professional development opportunities and training can help attract top professionals.
- Advantages of working in real estate - The real estate industry offers extensive earning opportunities (e.g., commissions, bonuses), which can be a strong motivator for candidates.
Summary
Recruiting in the real estate industry is a challenge that requires employers to be diligent, understand the market and be able to match candidates with company specifics. For candidates, on the other hand, it's a chance to work in a dynamic, well-paying industry where not only sales skills, but also interpersonal and technical skills count. A well-conducted recruitment process makes it possible to find ideal people who will bring value to the organization and contribute to its further development.
