Date:

14 October 2021

Localisation:

remote

Category:

Reward:

Recruiter:

Other offers

Remote Data/Marketing Analyst

Marketing Analyst Job Responsibilities:

  • Provides actionable overall customer & campaign insights to improve marketing tactics and address key strategic questions.
  • Responsible for tracking, reporting, and analysing the performance of marketing activities, ad-hoc analytic requests, and development/automation of regular reports.
  • Development of multi-channel marketing dashboards & visualisation including management of data streams through ETL / Data connectivity platforms.
  • Analyses external and internal customer data using Datorama, database queries (SQL, Access), spreadsheet (Excel) models, web analytics tools (Adobe / Omniture / Google Analytics), statistical analysis tools, and campaign management software tools.
  • Evaluates customers’ online behaviour and provide insights and recommendations for further enhancements to the customer experience.
  • Analyses A/B and Multi-variate tests, communicate results and provide recommendations.
  • Creates BI Dashboards & PowerPoint presentations to provide insights to internal and external stakeholders (clients)

 

Marketing Analyst Qualifications / Skills:

  • Proficient in digital marketing analytics, analysis and financial marketing attribution.
  • Understanding of digital marketing tactics
  • Proficiency in building visually appealing dashboards to effectively instrument and measure the success of multi-channel marketing campaigns
  • Excellent analytical skills and a high degree of business acumen
  • Strong organizational, communication and presentation skills
  • Proven ability in handling concurrent projects with attention to detail and accuracy

 

Education, Experience, and Licensing Requirements:

  • Bachelor’s degree in a quantitative discipline or graduate degree
  • 2 years of work experience in marketing analytics & data visualisation tools e.g. Datorama, Google Data Studio, Power BI etc
  • Experience in analytic and statistical techniques related to marketing effectiveness and lead/account scoring
  • Mastery of the following analytical tools: modelling and reporting in Excel/Access and SQL
  • Proficiency in Microsoft Office Suite Preferred
  • Experience with Adobe Analytics (Omniture SiteCatalyst), Adobe Target, Adobe Audience Manager, or similar web analytics, web optimization, or data management platforms
  • Experience of event tagging principles and Google Tag Manager

 

Why You Should Join:

  • 23 days holiday (rising to 25 days in 2022)
  • Birthday day off
  • Dedicated learning and development program for every member of staff
  • Company Culture Committee covering wellness, D&I, CSR and social – lots of initiatives, events and stuff to get involved with!
  • Company away days and summer party (when things return to normal)
  • Agile working
  • Enhanced pension contributions
  • Cycle to work scheme